Website Affiliate Agreement

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A Website Affiliate Agreement is a legal document by which a company can introduce its website to new customers by establishing a relationship with a third party website. The affiliate provides a hyperlink on its own webpage to the company’s website and the customers can easily have access to the company’s website by clicking on the mentioned link. The affiliate gets paid if the new consumer registers on the company’s website or buys it’s products.


Factors to be considered

Some of the things that should be taken care of while preparing the agreement are: What kind of link will be posted ( e.g., a text, an image, or a logo), Where and for how long the link will be on the website, What fees will accrue, How fees will be calculated, Restrictions on posting competitors’ links, Operability of the link, etc.

Benefits of Website Affiliate Agreement

  • Increased sale.
  • A better way of driving to your site.
  • Better search engine rankings.
  • The ultimate viral marketing strategy.
  • An effective way of promoting the sales.
  • Limited liability as payment to affiliate is not made on regular basis, etc.

Frequently Asked Questions

1. Is the affiliate an agent of the company?
No, the affiliate is neither an agent nor a partner of the company.
2. What is the basis of payment to the affiliate?
The payment is made only if the affiliate has helped in the sale, so there is no burden of payment as such.


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