Traditional vs. Modern Jewellers: Who Uses Hallmark Better?

What is the main difference between a traditional and vs modern jeweller? Know the difference between these two and who uses BIS Hallmark Certified Jewellery better in their business. This blog will teach you about the difference between traditional vs modern jewellers. And the role of hallmarking in it.

In old times, traditional jewellers ruled the jewellery industry. They work in their own way and own ethics; their method of working is different and unique in comparison to modern jewellers. Mainly, traditional jewellers use emotions and relationships in terms of selling their products, and through their words, which they give to their customers about their quality and purity.

Now, in modern times, all things have changed, because if any jeweller wants to sell their products in this era. It is mandatory to have a Trustworthy Jeweller for Hallmarked Gold certification in terms of assuring quality and purity. Modern jewellery does not take the help of emotions and relations; it directly uses hallmark certification, due to which they easily sell their products among different types of customers and buyers. So, learn more briefly about the difference between these two jewellers. And how Hallmark registration helps both these jewellers in their businesses. 

1. Firstly, the Difference Between Traditional vs Modern Jewellers

Learn about the brief differences between modern jewellers and traditional jewellers, and how hallmark registration helps both of them.

Whether it is a traditional or modern jeweller, Hallmarking is now required for both. Mainly, modern jewellers use the Authentic Hallmark Buying Experience in their organised sector, and they also tend to use hallmark certification more consistently and transparently. On the other hand, traditional businesses use hallmarking in terms of building consumer trust and ensuring legal compliance.

Thus, traditional businesses only want image and reputation among their customers, and modern jewellers want more consistency and transparency. So, in both cases, hallmark registration helps both of them. Now, learn briefly about the difference between them:

1. Transparency and Implementation

• Modern jewellers – Mainly, large, branded and modern jewellers take the help of universal hallmark registration in terms of promoting the hallmark as an assurance of authenticity and purity. Also with offering clear documentation (invoices with HUID numbers), and often have well-defined return and exchange policies based on this certification. And modern jewellers always prioritise hallmarking in their business models of trust and transparency. 
• Traditional jewellers – Due to relations and a large network of traditional jewellers, they easily become capable of selling BIS hallmark certificate gold. Also, a study in Delhi found that there is no significant difference in reliability between branded and traditional jewellers in terms of customer perception. But it is seen that some small retailers and jewellers might offer non-hallmarked gold, sometimes at a reduced cost or to circumvent the expenses associated with the formal procedure. This makes the purchasing experience less consistent, requiring the buyer to be more vigilant about checking for the hallmark and proper certification. 

2. Consumer Protection

• Whether it is a traditional vs modern jeweller. For both of them, hallmarking is the source for guaranteeing the purity. Because hallmark registration is an official government-approved mark applied by an independent assaying and hallmarking centre for any type of jeweller in the market. 
• Verifiable Purity – Due to the presence of hallmarking in which includes the BIS logo, purity grade, and HUID number in India. Ensure that the purity of gold items of both of these jewellers is as promised. And also, even years later, which is crucial for a fair resale value.
• Legal Resources – Since hallmarking has become mandatory in many regions and areas and for any type of jeweller. Due to this, purchasing hallmarked items provides legal protection and recourse in case of any discrepancy in purity. 

2. How Hallmarking Benefits Both Old and New Jewellers In a Large Market

No doubt that hallmark registration helps both traditional vs modern jewellers, because it provides these jewellers with what they’re searching for.

Basically, hallmarking helps old and new jewellers in building consumer trust and credibility, ensuring transparency, and providing a standardised framework. Due to which their market confidence and facilitation trade improve. As we know that every jeweller, whether it is small or large, old or new, wants a good image and reputation in the market. And want to build great credibility among their customers and partners. 

So, look at some more brief points about the benefits of hallmarking for both traditional vs modern jewellers:

1. Benefits for both jewellers

• Whether it is any type of jeweller in the market, the hallmarking act acts as a third-party assurance of the metal’s purity, which builds immense trust with customers. Because it is a certified independent body like the Bureau of Indian Standards (BIS) in India. 
• It works as a safeguard for the consumers of both jewellers from adulteration and fraud. To ensure that they get what they are compensated for, which in turn protects the reputation of honest jewellers.
• A hallmark jeweller always gets a recognised and verifiable value. It simplifies things for clients to exchange or sell their pieces later at a fair market price. 

2. Specific Benefits for Traditional Jewellers

• The management of traditional jeweller relies on long-standing generational trust within their local communities. So, hallmarking promotes this trust with a government-provided certification in terms of building their established reputation with a modern, verifiable standard.
• Hallmarking helps traditional businesses by providing customers beyond their immediate local area, including online platforms and urban markets. Where purchasing certified gold is a primary requirement. 
• Among old businesses, hallmarking promotes he adoption of modern testing equipment, also with inventory management practices. In order to improve overall operational efficiency and product quality. 

3. Specific Benefits for Modern Jewellers

• Mainly, for large, organised and modern jewellers, hallmark registration helps them in making their products different from the unorganised ones who are selling non-hallmarked or lower-purity items.
• Hallmarking also promotes Traceability and Accountability among modern businesses by providing the HUID system. This provides a 6-digit alphanumeric code for each item. Enabling digital traceability and accountability throughout the supply chain. That is important for modern logistics and online sales.
• Modern jewellers or businesses can easily make their jewellery products more durable and affordable. Because hallmark registration stands for different purities. Due to this, the designs become suitable for everyday wear, catering to younger consumers who seek trendy yet certified jewellery.
• Hallmark also makes them follow internationally accepted hallmarking standards, promotes exports, and helps modern jewellers compete in the global market.

So, with these things, hallmark registration helps modern and old jewellers. Whether it is their reputation, their market presence, or their reputation among their customers and buyers. Thus, if you come in the category of traditional vs modern jewellers, getting hallmark registration surely becomes a great choice for your business and presence among your consumers and competitors. 

3. How LegalRaasta Can Assist You in Obtaining a Hallmark Certification

Operating a business is a challenging task, with BIS Hallmark Certificate, ESIC compliance, GST filing and numerous other compliance requirements that are often very time-consuming and complex. LegalRaasta aims to help its clients stay compliant, mitigate their risk, and utilise their time efficiently so that they can focus on growing their business.

Why Choose Legal Raasta?

1. Our employees are only highly trained professionals who understand the laws governing Indian businesses.
2. We offer complete, end-to-end solutions to meet all your hallmarking, ESIC, GST, NBFC Certification, etc., needs.
3. We have created a digital platform that provides you with quick, reliable, and paperless compliance.

Take charge of your company’s compliance today! Partnering with LegalRaasta will ensure your business adheres to all laws and continues to grow rapidly and profitably.